Kevs Kampers, a family run camper van hire business based in Reading, Berkshire contacted me in May 2012 looking for a unique way to advertise their company. Kevs Kampers had only been in business since April 2012 so it was crucial their advertising was both eye-catching and memorable to attract new customers as quickly as possible whilst working within a strict budget. When we met up for the first time I was intrigued to know why they chose such a unique business, what attracted them to hiring out camper vans? The explained that they’ve always been passionate about camper vans and how they reminded them of traditional family holidays when they were children.
I’ll admit I know very little about camper vans and before meeting Kevs Kampers I’d never had a proper look around one, so they offered me a tour of Enzo, their 2008 T2 Brazilian camper van. I was really surprised just how spacious Enzo was inside, even though he had room to seat five people and sleep up to four with room leftover for two dogs. With the addition of a fully working fridge, gas hob and grill and a sink with running water Enzo seemed like the ideal choice for a UK family holiday or weekend trip to the seaside.
This immediately got me thinking back to the holidays I had as a child. How it always seemed to be sunny, building sandcastles on the beach, trying to eat an ice cream before it melted and the endless souvenir shops selling buckets and spades, stripy windbreakers and postcards. The idea of a range of Kevs Kampers postcards instantly stuck in my head. They are synonymous with going on holiday; they could be used as mailers, hand-outs at shows and events or given to customers to send to friends and family when they are on their holiday. They would also be quick to produce and cost effective at shorter runs, meaning they could almost be ordered as and when they were required.
I put forward the idea to Kevs Kampers and they said it was exactly what they were looking for, so I began to draw up some designs. I wanted to make the postcards look as authentic as possible, so I searched for a font that looked like the information had been written by hand. Initially I submitted six postcard designs of which Kevs Kampers liked three, however they were struggling to pick a favourite. Because the postcards would be printed digitally I explained that it wouldn’t be anymore expensive to split the print run over the three designs instead of just picking one. After much discussion they decided this was their preferred option. Some last minute text changes were made and a QR code was added that linked through to a mobile friendly version of their website www.kevskampers.com
The postcards were such a success that an additional 1,000 print run was required within a month. Kevs Kampers were so happy with the outcome of postcards that they since returned for a brand new set of designs in 2013.